Incorrect Pricing Strategy

The solution:  Data-Driven Pricing

The solution:  Strategic Rebranding

Generic, Low-Impact Marketing

The solution:  Executive-Level Re-Marketing

The solution:  Masterful Negotiation

The solution:  A top ranked agent with an MBA &  Finance background

1. The Deep-Dive Analysis

The process begins with a multi-faceted analysis that goes far beyond a standard CMA. Using financial models and an our AI-powered diagnostic tool, the analysis examines pricing, market trends, and the previous listing's digital footprint to understand why the home didn't sell

The property isn't just a house—it's a brand. A new, compelling narrative is crafted, complete with professional HDR photography and cinematic video, to showcase the home as a one-of-a-kind masterpiece.

3. Executive-Level Re-Marketing

A bespoke marketing campaign launches, targeting qualified  buyers across exclusive digital and traditional channels, including The Wall Street Journal, Mansion Global, and a private network of top agents.  We use our proprietary AI software to find, target, and launch your marketing assets to attract the right buyer across the country, no matter where they are moving from.

Homeowners receive transparent, consistent updates and expert guidance. With a master negotiator who has closed over $78M in transactions, the best possible terms are secured to protect the investment

This incredible waterfront Lake Norman home had struggled to sell, sitting on the market for 90 days with a previous firm.

After taking the property off the market, the owners reached out for a second opinion and a fresh strategy. With demanding schedules, they needed a trusted expert to fully manage the process from start to finish, delivering clear guidance, seamless execution, and true professionalism at every step. Trust was essential, and it remained the foundation of every decision and recommendation throughout the relaunch.

The Deep-Dive Analysis revealed a pricing misalignment. The home was Rebranded with new strategic video marketing, executive level photography and a compelling brand story, then Re-Marketed to an exclusive targeted network of buyers across the country.   We also showcased in premium media brands including The Wall Street Journal, Mansion Global, Robb Report, and many, many more. It’s also translated and distributed to dozens of prominent real estate sites throughout Asia, Europe, Australia, the Middle East, South America, and more.

The result

Multiple offers received. Sold in 4 days for $130,000 over the  list price, setting the sale price record of the neighborhood at the time.

This remarkable Lake Norman residence had previously spent 801 days and 173 days on the market with other firms, without a successful sale.

A comprehensive analysis was completed across the market, the property, the branding, and the competitive landscape, with a sharp focus on the home’s most compelling attributes. From there, a clear positioning strategy and elevated brand story were built to showcase the estate at its highest level.

With the owners relocating across the country and the stakes high, they needed a proven professional to take full ownership of the process, providing confident guidance, flawless execution, and results.

Our deep-dive analysis uncovered key misalignments in the previous approach: most notably the absence of a strategic storytelling video that highlighted the home’s most distinctive features, along with the need for elevated, executive-level photography.

The property was then reintroduced with a refined brand presentation and relaunched to an exclusive, targeted network of qualified buyers nationwide.

Marketing exposure was significantly expanded through premium placements including The Wall Street Journal, Mansion Global, and Robb Report, among many others. The campaign was also translated and distributed across dozens of leading international real estate platforms throughout Asia, Europe, Australia, the Middle East, South America, and beyond.

The result

Full asking price was acheived in 90 days!   Our strategic marketing worked as a savy buyer was attracted from south florida through our targeted AI powered campaigns.